-
Using LED Lighting to Boost Your Retail Business
Today’s market is more competitive than ever before, so if you’re a small business operating a brick and mortar location, you have to know and use every trick in the book to maximize your revenue and recover some of the losses from the growing online shopping.
Not to mention that the previous year, marked by the pandemic, has not been kind to physical stores.
One of the most interesting and potentially very effective ways to attract customers and more importantly keep their attention, is the clever use of lighting. We reached out to LF Illumination to get some ideas what LED lights can do for your business.
General Lighting for the Whole Store
First of all, if your store is using anything but LED for lighting, chances are that you are losing money. The more traditional fluorescent lights may still be more prevalent and easily accessible, but the cost-saving proposition of using long-lasting and energy-efficient LED lights should be enough for any business owner to make a switch.
Even if you are an owner of a hipster-oriented bar with those comically large incandescent lightbulbs, we have some really good news –the filaments in those bulbs are not, in fact, superheated tungsten, but rather a thin LED.
Decorative Lights
Now, if you’re looking to add some flair to your retail store, you may need to consider some decorative accent lights. These lights generally are not required for visibility, and instead serve a more decorative purpose, creating accents, bring attention to certain parts of the store or serve any number of other purposes.
There are several different types of decorative lights, which are roughly listed below. However, keep in mind that this is a basic list, and not a full list of potential uses of LEDs. If you so choose, you can have entire walls of subtle LED lights. However, these are the most common and easiest applications of LED lights for special purposes.
Accent Lights
In order to really draw the attention of your customers to certain items in your store, like a particular display case in a jewelry store, or in an electronics store.
Thanks to the versatility of LEDs, these accent lights can vary both in terms of colors and intensity, giving you an additional avenue of control – using the lights in the colors of the brand you’re trying to promote or even your own colors.
Motion-Triggered Lights
Whether you’re trying to attract the attention of your customers, or you need motion sensors to notify you when someone enters, instead of using sound, you can use lights. Motion sensors can be fairly inexpensive and easy to set up and connect to LED light fixtures.
You can set up those lights to shine when someone enters the store, or, if you’re really looking to promote a product, have them shine on or around the product as soon as someone steps close enough to them. Generally, this trick is used by retailers who have a big-ticket item or a brand which they want to single out.
Task Lights
Lights with specific purposes such as changing room lights, or the cash register lights which provide more accurate and easier transactions.
Using LEDs for this purpose enables you to choose the intensity as well as the temperature of the light, giving you a much better control than with other light sources.
The highly complex fields of marketing and retail are interconnected and subjects of research by psychologists and other scientists. The importance of light as a mood setter has been long known, but only began being applied in a more scientific approach. If you want to get in on the early adopter bandwagon, you’d best hurry.
