If you are new to real estate, or even if you’ve been doing it a while but seem to have a hard time setting yourself apart, you are not alone. The real estate profession is crowded, with many agents trying to find a way to distinguish themselves from their competitors.
Because of this, there are quite a few differing opinions on advertising your real estate business. And while the internet has changed the way properties are bought and sold, the same principles that have made real estate professionals successful for the last several decades still work today. With that in mind, here are a few helpful ideas to take your business to the next level:
If you haven’t already, the first thing you should do (if you haven’t already) is to build a website and create accounts on every popular social media platform. Often, it’s best to bring in professionals to handle these tasks for you.
Since most people will locate their desired properties online, it’s critical to your success that your agency becomes visible online.
As mentioned in the prior section, social media visibility is a considerable part of an online presence. More and more people are turning to Facebook, Twitter, TikTok, and others to get their products/services/messages out.
Not only do you need to become competent in the interactive/social aspect of it, but learning how to advertise on these platforms properly is also essential.
If you’re looking for out-of-the-box ideas on advertising your real estate business, consider aerial footage of your listings. Any agent can put in minimal effort and snap a few ground-level pictures and videos.
If you are willing to offer 360 aerial footage of your properties, you will already give the prospective client more information than your competitors.
This may seem like a no-brainer. However, in today’s ultra-busy world, many agents don’t have the time to mingle with fellow real estate agents.
But if you are looking for how to advertise your real estate business with less effort and upfront expense, this method is a great way to add to your pipeline.
This is a fantastic marketing tool in that it is less intimidating and overbearing than other types of mailers. Make sure they are colorful, eye-catching, and send off a positive vibe. After all, purchasing a new property should be exciting for the client!
In addition to the five proven techniques mentioned already, you can also try a few more ideas, such as cold calling, creating high-quality, professional video intros for your listings, and starting an email newsletter campaign.
Whatever you decide on, just remember that persistence and perseverance will almost always pay off.